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Pure Brands of California Purefog Juice Liquid
The notice says to stop using it — see below for what to do.
What’s wrong
The recalled fog liquid can expire sooner than the expiration date listed on the product. This can pose a risk of respiratory or other infections in individuals with compromised immune systems, damaged lungs or an allergy to mold.
The Recall Registry rates this worth checking — we found nothing in the notice describing a specific injury. A recall covers only the versions, UPCs or date codes it names, so check those against yours.
What it looks like
Photos help. Identifiers decide. Appearance can vary by color, finish or packaging. Confirm the model number, date code or other identifier in the official notice.

Recall image provided by CPSC
What to do
Consumers should immediately stop using the recalled product, discard the unused product by pouring it down the drain, and contact the firm for a full refund. Consumers are being contacted directly by Amazon.com.
Who to contact: Pure Brands of California toll-free at 888-622-6536 from 10 a.m. to 3 p.m. PT Monday through Friday, by email at support@purebrandsoc.com, or online at http://purebrandsoc.com//recall.html or www.purebrandsoc.com and click on "Recall Information" at the top of the page for more information.
The product
This recall involves Purefog High Density Natural Fog Juice Liquid, Long Lasting, Water Based for all Fog Machines 400-1500 Watts with model number B0BG4L3997 and Lot code #623-PFHD. The model number and lot code are located on the back label at the bottom. The fog juice liquid is used in machines that create a smoke or "fog" effect such as that seen during rock concerts on stage.
Details
- Units affected
- About 3,300
- Recall date
- March 28, 2024
- Brand
- Pure Brands of California, of San Diego, California
- Made or distributed by
- Amazon.com LLC, of Seattle, Washington
- Injuries reported
- None reported
Exclusively online at Amazon.com from October 2023 through December 2023 for about $15.
The official notice
This recall was issued by the U.S. Consumer Product Safety Commission. The Recall Registry summarises it — always confirm the details at the source.
Their exact wording: “Pure Brands of California Recalls Purefog Juice Liquid Due to Risk of Mold Exposure; Sold Exclusively on Amazon.com”
Worried about the other things in your house? You can write down what you have and be told if one is recalled — or, if you sell second-hand, check your whole stock at once.
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