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Product recall · CPSCSeptember 21, 2023Serious
Make Believe Ideas Seven Rainbow Road Board Books
The notice says to stop using it — see below for what to do.
What’s wrong
The plastic binding rings can detach from the books, posing a choking hazard to young children.
The Recall Registry rates this serious — Choking hazard from small parts.
What it looks like
Photos help. Identifiers decide. Appearance can vary by color, finish or packaging. Confirm the model number, date code or other identifier in the official notice.
Recall image provided by CPSC
What to do
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
Who to contact: Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday, online at www.recallrtr.com/rr or www.makebelieveideas.com and click on "Product Recall" at the bottom of the page for more information.
The product
This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738
Details
- Units affected
- About 260,000 (In addition, about 12,900 in Canada)
- Recall date
- September 21, 2023
- Brand
- Make Believe Ideas LTD, of New York
- Injuries reported
- None reported
- What has been reported
- Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.
Target, Barnes & Noble, Sam's Club and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21.
The official notice
This recall was issued by the U.S. Consumer Product Safety Commission. The Recall Registry summarises it — always confirm the details at the source.
Their exact wording: “Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard”
Worried about the other things in your house? You can write down what you have and be told if one is recalled — or, if you sell second-hand, check your whole stock at once.
Filed under: Toys & play