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Home › Toys & play › Build-A-Bear Workshop Heartwarming Hugs Bears
Product recall · CPSCApril 30, 2026Serious
Build-A-Bear Workshop Heartwarming Hugs Bears
The notice says to stop using it — see below for what to do.
What’s wrong
The zipper slider on the side pouch can detach, posing a risk of serious injury or death from choking hazard to children.
The Recall Registry rates this serious — The agency describes a risk of serious injury or death.
What it looks like
Photos help. Identifiers decide. Appearance can vary by color, finish or packaging. Confirm the model number, date code or other identifier in the official notice.
Recall image provided by CPSC
What to do
Consumers should immediately stop using the recalled Heartwarming Hugs Bear and return it to a local Build-A-Bear Workshop store to receive a refund in the form of original payment or a gift card for the original purchase price redeemable toward any available Make-Your-Own furry friend and any other available merchandise. If a consumer is unable to return their Heartwarming Hugs Bear to a local store, they can visit www.buildabear.com/recalls for more information or call Build-A-Bear to receive a free return shipping label to return the recalled bear and to receive a refund check in the form of original payment or in the form of a digital gift card to use on the firm's website.
Who to contact: Build-A-Bear at 844-541-0144 from 8 a.m. to 5 p.m. CT Monday through Saturday and 7 a.m. to 4:30 p.m. CT on Sunday or by email at ProductHotline@buildabear.com, or online at https://www.buildabear.com/recalls or https://www.buildabear.com and click on "Recall" at the bottom of the page for more information.
The product
This recall involves the Heartwarming Hugs weighted plush bear with model number 034464. It has a side pouch containing a heart filled with 2.5 pounds of ceramic beads, which can be heated or cooled for comfort. The pouch is secured with a zipper. The product is graded 3 years+ and carries a cautionary statement advising adult supervision due to the heated/cooled element. The model number is located on the label sewn into the back side of one bear leg.
Details
- Units affected
- About 36,000 (In addition 520 were sold in Canada)
- Recall date
- April 30, 2026
- Brand
- Build-A-Bear Workshop, Inc., of St Louis, Missouri
- Injuries reported
- None reported
- What has been reported
- There has been one consumer report in the United Kingdom of the zipper slider detaching while in use, and no reports in the United States. No injuries have been reported.
034464
Build-A-Bear Workshop stores and online at www.buildabear.com from January 2026 through March 2026 for about $48.
The official notice
This recall was issued by the U.S. Consumer Product Safety Commission. The Recall Registry summarises it — always confirm the details at the source.
Their exact wording: “Build-A-Bear Workshop Recalls Heartwarming Hugs Bears Due to Risk of Serious Injury or Death from Choking Hazard to Children”
Worried about the other things in your house? You can write down what you have and be told if one is recalled — or, if you sell second-hand, check your whole stock at once.
Filed under: Toys & play